Published 9 November 2026 | Updated 9 November 2026 by Kate Acaster
The Riviera Travel Black Friday sale takes up to 20% off river cruises, tours and yacht cruises. The Blue Danube River Cruise is £1,559 each for eight days, with flights included. Book by 30 November 2026.
What’s in the Riviera Travel Black Friday sale
Riviera calls it its biggest Black Friday sale. It runs from 23 October to 30 November 2026, for UK and Ireland customers only. The saving is 20% on river cruises, 15% on yacht cruises and European tours, and 10% on worldwide holidays. There are about 5,000 places.
Riviera Travel sale prices
Riviera shows the discounted price only, with no regular price beside it.
| Cruise | Length | Price from | Saving |
|---|---|---|---|
| The Blue Danube River Cruise | 8 days | £1,559 | 20% |
| Rhine, Strasbourg and Heidelberg cruise | 8 days | £1,519 | 20% |
The Blue Danube runs through Austria, Hungary and Slovakia on 5-star ships. Its listing shows flights, full board dining and a free all-inclusive drinks package.
What’s the catch?
- Riviera shows only the discounted price, so we can’t verify the saving.
- The sale covers selected holidays, and the percentage depends on the holiday type.
- It is for UK and Ireland customers only, and places are limited.
- Riviera has posted a travel update on Rhine and Danube water levels. Ask about itinerary changes before you book.
- New bookings must be made by 30 November 2026.
Are the Riviera Travel deals good value?
The Blue Danube is Riviera’s most popular river cruise, and its price covers flights, meals and drinks. That makes £1,559 each easy to compare with other river cruise sellers. We haven’t done that comparison, and the Rhine cruise at £1,519 each is a close alternative.
The offer pages also cover yacht cruises, European tours, worldwide holidays and solo holidays. For other cruise sales, see our Black Friday travel deals tracker, and for tours see On the Go Tours and Flight Centre.
“Riviera shows only discounted prices, so we can’t test its 20% claim, which covers selected cruises. The Blue Danube, eight days, is from £1,559 per person, two sharing, including flights, full board and an all-inclusive drinks package.”
Kate Acaster, Senior Editor, Flight Tribe
The verdict
Choose the Blue Danube if you want an inclusive river cruise with flights, meals and drinks in the price. Book before 30 November 2026, and read the water-level update first. Compare the price with your usual river cruise sellers.
How to book
Tap Check availability below to open Riviera’s Black Friday page.
- Choose river cruises, tours, yacht cruises or solo holidays.
- Check the price and what is included.
- Book online or by phone by 30 November 2026.
About Riviera Travel
Riviera Travel is a UK operator of river cruises, escorted tours and yacht cruises. Our Black Friday tracker shows how the other sales compare.
More on Black Friday travel
For package holidays, see Jet2’s £100 per person offer and easyJet Holidays’ £400 code.
Riviera Travel Black Friday sale FAQs
When does the Riviera Travel Black Friday sale end?
It covers new bookings made between 23 October and 30 November 2026, for UK and Ireland customers only.
How much is off in the Riviera Travel Black Friday sale?
Riviera takes 20% off selected river cruises, 15% off yacht cruises and European tours, and 10% off worldwide holidays. Selected solo holidays get up to 20%.
Do you need a code for the Riviera Travel sale?
No. Riviera says the saving is already included in the prices on the offer pages.
Are flights included in the Riviera Blue Danube price?
Yes. The Blue Danube River Cruise listing shows flights included, full board dining and a free all-inclusive drinks package.
Is there a Riviera Travel deposit offer?
A separate offer takes a £99 per person deposit on 2027 and 2028 worldwide holidays booked by 1 December 2026.
Do low river levels affect Riviera cruises?
Riviera has posted a travel update on Rhine and Danube water levels on its website. Read it for your sailing before you book.
Kate Acaster is Chief Editor at Flight Tribe. She writes about practical travel planning, budget airlines, baggage rules, city breaks, beach holidays and good hotels that do not cost daft money.
Kate has travelled through Europe, South America and beyond, usually with a notebook, a half-formed plan and a strong opinion on airport snacks. At Flight Tribe, her work focuses on helping UK travellers understand what is included, what costs extra, and whether a trip is worth booking at the price shown.
How Kate works
Kate checks the details that can change the value of a trip, including cabin-bag rules, airline fees, hotel location, seasonality, travel dates and booking conditions. She is especially interested in offers that look useful on the surface but need a proper reader-first check before they are worth recommending.
Editorial standards
Flight Tribe covers deals and travel advice for readers first. Affiliate links do not decide whether an offer is worth writing about.
