When does TUI release holidays? The summer programme typically goes on sale in October or November, around 12 to 14 months before the first departures. Winter sun holidays follow in July or August of the preceding year. If you want a specific hotel or departure airport, booking in the first weeks after release gives you the most choice.
You can also read our guide to when TUI releases flights and find out when TUI runs its biggest sales for the full picture on timing your booking. We also cover flying with TUI in detail, including baggage rules and check-in times.
| PROGRAMME | TYPICAL RELEASE | STATUS (JUNE 2026) | BEST FOR |
|---|---|---|---|
| Summer 2028 | October/November 2026 | Not yet released | Earliest advance planning |
| Summer 2027 | October/November 2025 | On sale now | Widest hotel choice |
| Winter 2026/27 | July 2025 | On sale now | Sun escapes, Nov 2026 to Apr 2027 |
| Summer 2026 | October/November 2024 | On sale, limited availability | Remaining dates only |
| Last-minute | Rolling, 6 to 8 weeks out | Always available on tui.co.uk | Biggest discounts, limited choice |
TUI summer holiday release dates
TUI’s summer programme covers departures from May to October and goes on sale roughly 12 to 14 months before the season starts. Summer 2027 went on sale in October 2025. If the pattern holds, Summer 2028 holidays will appear on tui.co.uk in October or November 2026.
At launch, the full range of hotels, departure airports, and room types is available. Spain, Greece, Turkey, and the Canaries are the most in-demand summer destinations, and the best rooms tend to go in the first days after release. If you have specific requirements, such as a sea-view room at a TUI BLUE property or a departure from a regional airport, booking in the first few weeks reduces the risk of missing out. See our Canary Islands holidays guide for more on timing a booking there.
TUI adjusts availability throughout the year. Hotels that sold out at launch sometimes reappear if customers cancel, and new hotels are occasionally added mid-season. But the first wave of bookings takes the most popular rooms and the most convenient departure times.
TUI winter holiday release dates
TUI’s winter sun programme runs from November to April and covers destinations including the Canary Islands, Egypt, Thailand, Jamaica, and the Caribbean. The programme is typically released in July or August, around 15 to 17 months before the last winter departures.
The Winter 2026/27 programme launched in July 2025, covering over 2,000 hotels across 50 destinations. Families who want specific resorts in the Canaries tend to book early, as the most popular hotels sell out months before the season starts.
How early should you book a TUI holiday?
For peak summer holidays, particularly July and August departures, early booking gives the most choice and often the lowest headline price. For off-peak departures, prices are more variable and last-minute deals sometimes appear closer to the date.
If you are flexible on hotel and departure airport, the last-minute section on TUI’s website shows holidays departing within eight weeks, often at significantly reduced prices. You can also browse UK holiday deals across all operators to compare. Our TUI baggage allowance guide covers what is included once you have booked.
How to find out when TUI releases new holidays
The most reliable way to hear first is to sign up to TUI’s email list. TUI sends notification emails as soon as a new programme goes on sale, typically on the same day as the website update.
TUI Group also publishes press releases on tuigroup.com when major new programmes launch. Our guide to TUI sale dates covers how the two intersect, as a new programme launch sometimes coincides with early-booking pricing. You can also check TUI’s deals page for current offers across all programmes.
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When does TUI release holidays? FAQs
When does TUI release its summer holidays?
TUI typically releases its summer holiday programme in October or November, around 12 to 14 months before the first departures. Summer 2027 went on sale in October 2025, following the same pattern as previous years.
When does TUI release its winter holidays?
TUI’s winter sun programme, covering departures from November to April, is usually released in July or August. The Winter 2026/27 programme launched in July 2025, giving passengers over 12 months to book.
How far in advance does TUI release holidays?
TUI typically releases holidays 12 to 18 months before departure, depending on the programme. Summer and winter programmes are the earliest, while last-minute inventory appears six to eight weeks before departure.
Is it cheaper to book TUI holidays early or wait?
Early booking gives you the best choice of hotels, rooms, and departure airports, and some early-bird prices are lower than peak-period pricing. Waiting for a sale or last-minute deal can produce bigger savings, but availability for specific hotels and dates will be limited.
When will TUI release Summer 2028 holidays?
Based on previous years, TUI is likely to release its Summer 2028 programme in October or November 2026. Sign up to TUI’s email list to be notified as soon as new holiday dates go on sale.
How do I find out when TUI releases new holidays?
TUI announces new programmes via its email newsletter, website, and social media channels. The TUI Group also issues press releases when major new programmes launch, published on tuigroup.com.
Does TUI release all destinations at the same time?
Most destinations are released together when a programme launches, but some new routes and hotels are added later in the season. Long-haul destinations with new routes sometimes go on sale a few weeks after the main programme announcement.
What is the difference between TUI releasing flights and holidays?
TUI releases flight seats and holiday packages on a similar schedule, but they are separate products. A holiday package includes flights, accommodation, and transfers, while a flight-only booking covers just the seat.
Kate Acaster is Chief Editor at Flight Tribe. She writes about practical travel planning, budget airlines, baggage rules, city breaks, beach holidays and good hotels that do not cost daft money.
Kate has travelled through Europe, South America and beyond, usually with a notebook, a half-formed plan and a strong opinion on airport snacks. At Flight Tribe, her work focuses on helping UK travellers understand what is included, what costs extra, and whether a trip is worth booking at the price shown.
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