Published 22 June 2026 | Updated 6 October 2026 by Kate Acaster
This guide is part of our complete Flying with TUI guide, which covers everything UK passengers need to know about flying with TUI.
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When does TUI have sales? Several times a year, on a fairly predictable pattern. Based on previous years, the next big one is Black Friday in the last week of November 2026, followed by the January Sale in the first week of January 2027. Shorter promotions usually follow around Valentine’s Day and Easter, and TUI runs a rolling last-minute deals section on its website for holidays departing within eight weeks. Knowing which sale to target makes a real difference to what you pay.
| SALE | EXPECT IT NEXT | WHAT IT USUALLY COVERS |
|---|---|---|
| Summer 2028 launch | On sale from Thursday 15 October 2026 | Holidays for summer 2028 go on sale |
| Black Friday Sale | Last week of November 2026 | All holiday types |
| January Sale | First week of January 2027 | Summer holidays, all-inclusive packages, cruises, city breaks |
| Valentine’s deals | February 2027 | Couples’ breaks, all-inclusive hotels |
| Easter promotions | Late March to April 2027 | Family holidays, short breaks |
| Last-minute deals | Rolling, for departures within eight weeks | Remaining unsold holidays, limited choice |
“TUI’s sales calendar follows a pattern you can plan around. Summer 2028 holidays go on sale on 15 October, Black Friday follows in the last week of November and the January Sale lands in the first week of January. If you’ve a fixed week in the 2027 school summer holidays, choose your hotel before the January Sale opens, so you’re ready to book on day one rather than picking over what’s left.”Kate Acaster, Chief Editor, Flight Tribe
The TUI Black Friday Sale
TUI’s Black Friday sale runs in the last week of November and sometimes extends through the following weekend. Based on previous years, expect the 2026 edition in the week of Friday 27 November, and keep an eye on TUI’s website in the days before, as it sometimes opens a day or two early. It typically includes price cuts on remaining availability and early-booking discounts for the following year’s holidays. Signing up to TUI’s email list is the most reliable way to hear when prices drop. Our Black Friday flight deals tracker lists last year’s TUI offer, with its code and spend tiers.
The TUI January Sale
TUI’s January Sale is its biggest discount event of the year. Based on previous years, expect it in the first few days of January 2027, sometimes on 2 January or the first working day after New Year’s Day. It covers summer holidays, all-inclusive packages, cruises and some city breaks, and prices for peak July and August departures are noticeably lower than the rest of the year. The best availability goes in the first 48 hours, so if you want a particular hotel for the school holidays, book early in the sale.
Monthly promotions and flash sales
TUI runs shorter promotions through the year, usually around bank holidays and busy booking periods. Valentine’s weekend often brings offers for couples, and Easter typically sees promotions aimed at families. These flash sales rarely last more than a few days, so if your dates are flexible, check TUI’s website every few weeks. New season launches can bring short-term offers too. Winter 2027/28 holidays have been on sale since 2 July 2026, and Summer 2028 follows on 15 October 2026. Here’s more on when TUI releases flights and holidays.
Last-minute TUI deals
TUI’s last-minute section lists holidays departing within eight weeks. TUI’s late deals are usually advertised as pounds off; in summer 2026 it offered up to £800 off last-minute family holidays. The catch is less choice of hotel and departure airport, so these suit you best if you’re flexible on both. Heading for the Canaries? See our Canary Islands holidays guide for what to expect and when to book, or browse UK holiday deals across all operators.
When does TUI have sales? FAQs
When is the next TUI sale?
Based on previous years, the next big TUI sale is Black Friday, in the last week of November 2026, followed by the January Sale in early January 2027. Before either, TUI’s Summer 2028 holidays go on sale on Thursday 15 October 2026.
When does the TUI January Sale start?
Based on previous years, expect the next January Sale in the first week of January 2027, often on 2 January or the first working day after New Year’s Day. TUI usually announces the date by email and on its website a few days before.
Does TUI have a Black Friday sale every year?
Yes. TUI has run a Black Friday sale every year in recent history. Expect the 2026 edition in the last week of November, sometimes starting a day or two early and running through to the Sunday. It covers both summer holidays and late deals.
How long do TUI sales last?
The January Sale typically runs for two to four weeks, though the best availability goes in the first few days. Black Friday sales usually last one week. Flash promotions through the year tend to last two to four days.
Can I get a better price by waiting for a TUI sale?
For peak-season holidays in July and August, waiting for the January Sale can save a meaningful amount. For off-peak or shoulder-season departures, prices fluctuate more and the benefit of waiting is less clear. Check our TUI flight release dates guide to see when new holidays come online.
Does TUI offer free child places during sales?
TUI has offered free child places in some past promotions, particularly around Easter and during the January Sale. These deals aren’t guaranteed every year and are usually limited to specific hotels and travel dates. Check TUI’s website for current offer terms.
Is TUI cheaper to book online than in-store during a sale?
TUI’s online and in-store prices are usually the same during sale periods. Some TUI stores may have exclusive deals, but the main sale pricing is on the website. Booking online is faster and gives you more time to compare options before availability sells out.
What happens to TUI prices after the January Sale ends?
Prices generally rise once the January Sale ends, particularly for popular dates and hotels. TUI adjusts pricing dynamically, so a holiday that was cheaper in January may cost a lot more by February. If you see a price you’re happy with during a sale, it’s usually worth booking rather than waiting.
How do I find out when a TUI sale starts?
The most reliable way is to sign up to TUI’s email list. TUI also announces sale dates on its website and social media. You can also check our TUI baggage allowance guide and TUI airline guide before you book.
Kate Acaster is Chief Editor at Flight Tribe. She writes about practical travel planning, budget airlines, baggage rules, city breaks, beach holidays and good hotels that do not cost daft money.
Kate has travelled through Europe, South America and beyond, usually with a notebook, a half-formed plan and a strong opinion on airport snacks. At Flight Tribe, her work focuses on helping UK travellers understand what is included, what costs extra, and whether a trip is worth booking at the price shown.
How Kate works
Kate checks the details that can change the value of a trip, including cabin-bag rules, airline fees, hotel location, seasonality, travel dates and booking conditions. She is especially interested in offers that look useful on the surface but need a proper reader-first check before they are worth recommending.
Editorial standards
Flight Tribe covers deals and travel advice for readers first. Affiliate links do not decide whether an offer is worth writing about.
