British Airways has a sale covering flights, holidays and premium-cabin fares. The checked examples on BA’s own site include USA flights from £458 return, New York from £508 return, European beach holidays from £319pp, Caribbean holidays from £769pp, and business-class sale fares from £98 each way.
BA is using the sale to cover long-haul economy, short-haul and long-haul business class, city breaks, beach holidays, Indian Ocean packages and last-minute flights, so it is worth searching by the trip you actually want.
When we checked on 19 June, BA’s homepage showed these sale entry points:
- USA flights from £458 return, from London, for August 2026
- New York flights from £508 return, from London, for November 2026
- Worldwide flights from £489 return, from London, for September 2026
- European beach holidays from £319pp, from London, for November 2026
- Caribbean holidays from £769pp, from London, for September 2026
- Business-class flights from £98 each way, from London, for October 2026
- European city breaks from £179pp, from London, for November 2026
- Last-minute flights from £59 each way, from London, for July 2026
The sale ends on 25 June. BA’s terms say flights must be booked between 4 June and 25 June, prices include taxes, fees and carrier charges, and flight prices are updated every 24 hours. BA also says sale fares are discounted from the lowest price customers bought during the sale comparison period.
The smart move is to use those BA prices as starting points, not promises that every date will be cheap. Search the route or holiday type you actually want, compare the final return or package price, and check whether baggage, cabin, hotel board basis and local charges still make it a good deal for your dates.
How to book
Go to BA’s sale page, choose the sale area that matches your trip, then search your exact route, dates, cabin and party size. For holiday packages, check the full holiday price before deposit and any local charges shown by BA Holidays.
Useful info
If you’re comparing fares, start with our cheap flight deals from the UK page. For package trips, our holiday deals hub is the better route.
Deal FAQs
When does the BA sale end?
BA says The Original Sale ends on 25 June, with flights to all destinations needing to be booked by 23:59 BST that day.
Are the BA sale prices return fares?
Some are return fares and some are each-way prices. BA showed USA and New York examples as return fares, while business-class and last-minute flight examples were shown each way.
Does the BA sale cover holidays as well as flights?
Yes. BA’s sale page covers flights and holidays, and the homepage showed European beach holidays, Caribbean holidays and European city breaks when checked.
