Published 16 May 2026 | Updated 14 October 2026 by Jane Robinson
Package holiday deals from BA Holidays land throughout the year, and the sales follow a pattern of five major annual events. The 2026 September Sale ended on 29 September, so based on previous years the next to expect is Black Friday, in late November 2026, then the January sale in early January 2027. BA Holidays is British Airways’ package holiday division, combining flight and hotel in a single booking, with Avios earned throughout. It covers Europe, the Caribbean, the Maldives, the US, the Indian Ocean and beyond.
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This article explains the sales run by BA Holidays for its package trips. Here’s our page covering British Airways flight sales.
Ready to book? Go straight to British Airways Holidays to browse current package deals and check live prices.
The sales follow a consistent annual pattern, anchored by the January sale and punctuated by smaller events in spring, early summer, and autumn. Packages are discounted across a wide range of destinations, not just the usual low-cost routes. A BA Holidays sale is worth tracking if you’re planning a honeymoon, a long-haul trip, or a winter sun holiday where the combined flight-and-hotel price is the main cost.
This guide explains when each of these annual events typically runs and what kind of deals to expect. It also covers the quickest way to get notified before the best packages sell out.
BA Holidays sale calendar: when to expect the next sales
The table below lists the main recurring BA Holidays sales in the order they’re expected next, based on confirmed 2025 and 2026 dates. Exact timing varies slightly each year, and none of the 2027 dates are confirmed yet.
| Sale | Expect it next | Savings | What to know |
|---|---|---|---|
| Black Friday Sale | Late November 2026 | Up to 25% | Usually a few days
Next up |
| January Sale | Early January 2027 | Varies | Largest BA Holidays event of the year
Annual |
| Spring Sale | Late Feb to March 2027 | Selected packages | Flights and holiday packages
Annual |
| The Original Sale | May or June 2027 | Selected packages | BA’s spring/summer package event
Annual |
| End of Summer Sale | Late August 2027 | Selected packages | Autumn, winter sun and Christmas travel
Annual |
The main BA Holidays annual sales
Black Friday, November
BA Holidays takes part in Black Friday too, and the next one should fall in late November 2026. The sale window usually lasts a few days, in the fourth week of November. Discounts of up to 25% have applied to selected packages in recent years, with a particular focus on long-haul destinations such as the Caribbean, Indian Ocean, and US routes, the premium end of the BA Holidays portfolio.
The Black Friday sale window is shorter than the January event. If you intend to book, it’s worth having your destination and travel dates in mind before the sale opens. Popular packages like the Maldives, Barbados, and St Lucia sell out quickly.
January sale
The January sale is the biggest BA Holidays event of the year, and based on previous years the next one should open in early January 2027. In 2026 it opened on 6 January and ran for about three weeks, with flight-only and package prices both reduced. Long-haul destinations including the Caribbean, the Maldives and the US were among the headline inclusions.
The January sale is the best opportunity to lock in a summer or autumn holiday package at a discounted price. BA Holidays sets travel dates months in advance, so booking in January for travel between April and October is a sensible strategy if your dates are flexible.
Spring sale
A second major event runs in late February and March, so expect the next one in early 2027. The 2026 spring sale ran from 26 February to 17 March, with discounts on both flights and holiday packages across European and long-haul routes. This spring event is smaller in scope than the January one, but it’s worth checking if you missed January or have autumn and winter travel in mind.
The Original Sale, May or June
British Airways has established a late spring sale event, branded “The Original Sale”. It ran in the first week of May in 2025, then moved to June in 2026, running from 4 to 25 June, so expect it in May or June 2027. BA Holidays packages are central to this promotion, with long-haul favourites such as St Lucia, Orlando and Sri Lanka alongside European city breaks.
This sale targets summer and early autumn travel and tends to feature a broader mix of destinations than the January event. It’s a useful window if you’re planning a long-haul trip and missed the January deal, or if you want to lock in a summer package at the last practical opportunity before prices climb.
Late-summer sale, August to September
BA Holidays and British Airways ran their 2026 September Sale from 27 August to 29 September, and it has now ended. The name changes most years: 2025’s equivalent was the End of Summer Sale, running 28 August to 30 September. BA reliably runs a package sale in late August or early September, aimed at winter sun and Christmas travel, so expect the next one around late August 2027. Short-haul sun such as Tenerife featured in the 2026 edition alongside long-haul packages to the Maldives and New York.
Avios and BA Holidays sales
One advantage of booking through BA Holidays rather than a third-party provider is Avios. Every BA Holidays booking earns Avios through the British Airways Executive Club, at the same rate as booking flights directly. If you hold a significant Avios balance, you can also use Avios alongside cash (an Avios+cash redemption) to reduce the upfront cost of a package during a sale period.
Combining an Avios+cash booking with a discounted price is one of the most effective ways to reduce the cost of a long-haul holiday. A Maldives package that already has 20% off in the Black Friday sale will reduce further if part of the cost is covered by Avios. The exchange rate for Avios on BA Holidays bookings isn’t always as favourable as on flight redemptions, but for destinations where BA Holidays has exclusive hotel inventory, it can still represent good value.
BA Executive Club members also receive advance notification of sale events by email, typically a day or two before the public launch. Signing up is free and takes two minutes. It’s one of the most reliable ways to get early access to popular packages before they sell out.
How to track BA Holidays sales
BA Holidays doesn’t always give extended advance notice of sale dates. The most reliable way to catch one is to have multiple alert channels active before it opens.
| Method | How it works | Best for |
|---|---|---|
| BA Executive Club email | Members receive sale notifications a day or two early | Getting first access to popular packages |
| BA app notifications | Turn on push notifications in the British Airways app | Flash events and short-notice promotions |
| britishairways.com/holidays | Bookmark the page and check in late November, January, March, May and August | Browsing the full range of included packages |
| Price comparison sites | Kayak, icelolly.com, TravelSupermarket compare package prices | Checking BA Holidays against TUI and Jet2 at the same time |
"BA Holidays sale dates follow a predictable pattern, but the public launch isn’t when the best deals actually appear. BA Executive Club members get the same sale by email a day or two earlier, and that head start is often what separates a Maldives package at the headline price from one that’s already gone. It’s free to join, and it’s worth doing before any of these sales open."
Jane Robinson, Senior Editor, Flight Tribe
For advice on cheap flights and the best booking windows across all UK carriers, see our guide to how to get cheap flights from the UK. BA also runs a separate flight-only sale calendar. See our guide to when does British Airways have a sale. For alternative package holiday providers, see when does TUI have sales and when does Jet2 have sales, or compare packages directly against easyJet Holidays and Virgin Holidays. For flight-only alternatives, see Ryanair sale dates and easyJet sale dates.
Frequently asked questions
When is the next BA Holidays sale?
Probably Black Friday, in late November 2026. The September Sale ended on 29 September, and based on previous years BA Holidays runs its Black Friday sale in the fourth week of November, then the January sale in early January 2027, though no dates have been confirmed yet. For the latest, check britishairways.com/holidays or sign up for BA Executive Club email alerts.
Does BA Holidays have a Black Friday sale?
Yes. BA Holidays runs a Black Friday promotion each year in the fourth week of November. Discounts of up to 25% have been applied to selected packages in recent years, with a particular focus on long-haul and Caribbean destinations. The sale window is shorter than the January event, usually a few days, so it helps to have your destination and dates ready before it opens.
How do I get notified about a BA Holidays sale?
The most reliable method is joining the BA Executive Club, which is free. Members receive sale notifications by email a day or two before the public launch, giving early access to popular packages. The British Airways app with push notifications turned on is the second best option for catching shorter promotional events.
Are BA Holidays cheaper to book during a sale?
Generally yes, particularly for long-haul packages. The January sale typically produces the lowest prices of the year for Caribbean, Maldives, and US holidays. European short-haul packages see smaller reductions but are still worth comparing against TUI and Jet2 prices. Prices on BA Holidays update every 24 to 48 hours, so checking on the day the sale opens gives the widest selection.
Can I use Avios during a BA Holidays sale?
Yes. Avios+cash bookings are available on BA Holidays packages throughout the year, including during sales. Combining a sale discount with an Avios contribution is one of the most cost-effective ways to reduce the price of a long-haul package. The Avios redemption rate on BA Holidays isn’t always as strong as on direct flight redemptions, but it represents a useful additional saving for anyone with a substantial Avios balance.
Is BA Holidays the same as booking a British Airways flight?
No. BA Holidays packages combine a British Airways flight with a hotel, car hire, or both, booked and ticketed together. They earn Avios and count as ATOL-protected holidays. A standard BA flight booking is flight-only and doesn’t include accommodation. The sale events overlap: both flights and holiday packages are typically included in the same promotion, but the discounts and booking rules are different.
Jane Robinson is Senior Editor at Flight Tribe. She has a Master’s in English and Journalism, and writes about flight deals, holiday offers and practical ways UK travellers can spend less without wasting time on weak promotions. Jane has spent time living and working across Asia and New Zealand, which gave her a lasting interest in how people travel, eat, move around and spend their free time in different places.
At Flight Tribe, her work focuses on verified prices, realistic travel dates, booking terms and whether a deal is actually worth attention.
How Jane works
Jane checks offers against live supplier pages wherever possible, including prices, dates, departure points, baggage rules and booking conditions. She is quietly sceptical of anything that sounds too good to be true, and helps keep Flight Tribe’s travel advice useful, honest and easy to act on.
Editorial standards
Flight Tribe covers deals for readers first. Affiliate links do not decide whether an offer is worth writing about.
