British Airways Sale Dates 2027: When Is the Next One?

Published 7 May 2026 | Updated 4 October 2026 by Kate Acaster

British Airways sale dates fall in roughly the same months each year, with five or six sales in all. The 2026 September Sale ended on 29 September, so based on previous years the next one to expect is Black Friday or Travel Tuesday, late November 2026, followed by the January sale in early January 2027. January is usually the biggest, with discounts across long-haul and short-haul routes. A spring sale tends to follow in February or March, then a late-summer sale. Savings range from around 20 per cent in smaller sales up to 30 per cent in January.

BA Holidays packages are included in most sales. Unlike budget airlines, BA also discounts Business class and First in some sales, though by smaller percentages. The sale page at ba.com/sale is the official source, and Executive Club members sometimes get notice by email a day or two before the public launch.

The British Airways January sale

The January sale is consistently the largest BA event of the year. Based on previous years, the next one should open in the first week of January 2027. In 2026 it opened on 6 January and ran for about three weeks, with long-haul economy, Club World and BA Holidays packages all included. For a sense of scale, New York returns started from £388 and Miami from £439 in that sale.The January sale is the best time to book if you’re planning a long-haul trip for the year ahead. BA’s reach into routes like New York, Barbados, South Africa and Southeast Asia means this sale often surfaces deals that are hard to find at other times. Short-haul economy fares also feature, but the strongest value tends to be on long-haul routes where BA competes directly with carriers that offer lower base prices.Booking window: the January sale typically runs for two to three weeks. There’s no need to rush to book on the first day in the way you might with an easyJet Big Orange Sale, as BA’s sales typically run for two to three weeks rather than a single flash window. That said, popular routes to Caribbean and US destinations do sell at the discounted rate early in the sale period.

Spring, summer and other sales

A spring sale, usually between late February and mid-March, is a regular fixture on BA’s calendar, so expect the next one in early 2027. The 2026 edition ran from 26 February to 17 March, covering flights and holiday packages, with the focus on long-haul summer travel to the US, Caribbean and Indian Ocean.BA’s late-summer sale targets autumn and winter travel. The 2026 edition, branded the September Sale, ran from 27 August to 29 September and has now ended. Based on previous years, the next should arrive in late August 2027. It suits you if your plans are flexible and you’re looking for a break in October or November, when prices can be much lower than in peak summer.BA also runs a sale branded “The Original Sale”, without a fixed month: it ran in May in 2025 and from 4 to 25 June in 2026, so expect it somewhere in late spring or early summer 2027. A Travel Tuesday promotion ran in late November 2025, and a Summer Business Class sale ran alongside the 2026 spring sale, with a booking deadline of 5 March. Neither has a fixed annual slot. The ba.com/sale page is the only reliable way to know exactly when the next one launches, since both the name and the month can shift year to year.

The next British Airways sales: what to expect

BA ran five sale events in 2026, and the last of them, the September Sale, ended on 29 September. Based on previous years, Black Friday or Travel Tuesday comes next, in late November 2026, then the January sale in early January 2027. None of the 2027 dates are confirmed yet, so treat this as the pattern to watch, not a promise.

The Executive Club email list is the fastest way to find out when the next sale opens, often a day or two before the public launch.

Booked a British Airways sale fare? What to sort next

Does BA discount Business class in sales?

Yes, but by less than economy. Business class (Club World and Club Europe) fares do appear in BA sales, particularly the January sale and Black Friday. Discounts tend to be in the 10 to 20 per cent range rather than the 25 to 30 per cent sometimes available on economy. On high-demand routes like London to New York or London to the Caribbean, discounted Business class fares still sell out quickly.First class fares occasionally appear in sales too. If your priority is Club World at a reduced price, the January sale, expected in early January 2027, is the best time to look. Setting a Google Flights price alert on your specific route will tell you when the price drops, without requiring you to check the BA website daily.Avios redemptions operate separately from BA’s cash sales. Avios seat availability and pricing can improve around the time of a sale, but this isn’t guaranteed and should be checked independently on the BA website.

Tips for booking a British Airways sale fare

• Join the Executive Club before January: it’s free and gets you advance notice of sales
• ba.com/sale is the definitive source: check it directly rather than relying on third-party aggregators
• If a route you want isn’t in the current sale, a Google Flights price alert will tell you when it drops outside of a named sale too
• Sale fares often have fixed travel windows: check dates carefully before booking, since changes can be expensive
• BA Holidays sales sometimes run with slightly different terms to flight-only, check both pages
• Black Friday is worth noting for Business class if long-haul premium travel is on your list
• Compare with our guide to getting cheap flights to check whether a BA sale fare is competitive on your route

"I'd set a reminder for Black Friday even though it isn't confirmed yet. It usually lasts just a few days, so the Executive Club email that can land a day or two early is worth having before it starts, not after. If you're after Club World, though, January still tends to be the better bet, and business discounts rarely go beyond 20 per cent."

Kate Acaster, Chief Editor, Flight Tribe

Frequently asked questions

When does British Airways have its next sale?

Probably Black Friday or Travel Tuesday, late November 2026. BA doesn’t publish a calendar, and its September Sale ended on 29 September, but based on previous years the January sale should follow in early January 2027. The ba.com/sale page and the Executive Club email list are the most reliable ways to hear when each one launches.

How much discount do you get in a British Airways sale?

Economy fare discounts typically reach up to 20 to 30 per cent off, depending on the route. Business class discounts tend to be smaller, in the 10 to 20 per cent range. Long-haul routes to the US, Caribbean, and Indian Ocean generally feature the strongest savings. Short-haul European routes are also included but the absolute price difference is smaller because base fares are lower.

Do I need to be an Executive Club member to get BA sale fares?

No. BA sale fares are available to anyone booking via ba.com or the BA app. Executive Club membership is free and gives you advance email notice of sales, which can be helpful if you want to book before inventory sells out. Membership also earns Avios on every booking, which can be used toward future flights.

Are BA Holidays included in the sale?

Yes. BA Holidays, which package flights with accommodation, are included in most British Airways sales. The holiday packages are sometimes discounted by different amounts to the flight-only fares, and the booking terms may differ. Check the BA Holidays section of the website separately to compare what is on offer alongside the flights-only sale.

Does British Airways have a Black Friday sale?

Yes. British Airways typically runs a Black Friday sale in late November. Discounts cover flights and BA Holidays packages, with savings of up to 25 per cent on selected routes. Business class fares are sometimes included. The Black Friday sale window is usually a few days, so it’s worth having notifications set up before the event starts.

Can I use Avios in a British Airways sale?

Yes, but the two systems run separately. Cash sale fares and Avios redemption seats are different inventory pools on BA. Avios availability can improve at quieter times of year, but it does not always coincide with a cash sale. BA also runs periodic Avios purchase promotions, typically offering a 30 to 40 per cent bonus on bought or gifted Avios, three or four times a year. These are listed at ba.com/sale and promoted to Executive Club members by email. Using Avios as part payment alongside cash is available year-round on many fares at ba.com.

When is the cheapest time to book British Airways flights?

For long-haul travel, January is consistently the best time to book, and the next January sale should open in early January 2027. It usually covers routes to New York, Barbados, South Africa and Southeast Asia at 25 to 30 per cent below standard fares. For European routes, the spring sale in February or March is worth watching. Outside of sales, booking six to eight weeks in advance tends to give lower prices on routes where demand is not yet full. Midweek departures (Tuesday to Thursday) are generally cheaper than weekend flights on most BA routes.