When does TUI have sales? Several times a year, on a fairly predictable schedule. The biggest is the January Sale, which typically launches in the first week of January and covers summer holidays, cruises, and city breaks. Black Friday is the second major event, running in the last week of November. TUI also runs shorter promotions around Easter and Valentine’s Day, and a rolling last-minute deals section on its website for holidays departing within eight weeks.
If you want the lowest price, knowing which sale to target and when it runs makes a real difference to what you pay.
| SALE | TIMING | TYPICAL SAVINGS | WHAT’S INCLUDED |
|---|---|---|---|
| January Sale | First week of January | Up to 40% off | Summer holidays, all-inclusive packages, cruises, city breaks |
| Valentine’s Deals | February | Variable | Couples’ breaks, all-inclusive hotels |
| Easter Promotions | Late March to April | Variable | Family holidays, short breaks |
| Summer Release | October to November | Early-booking discounts | Holidays for the following summer |
| Black Friday Sale | Last week of November | Up to 35% off | All holiday types |
| Last-Minute Deals | Rolling, six to eight weeks before departure | Up to 50% off | Remaining unsold inventory, limited choice |
The TUI January Sale
TUI’s January Sale is the biggest discount event of the year. It usually goes live in the first few days of January, sometimes on 2 January, sometimes on the first working day after New Year’s Day. The sale covers summer holidays, all-inclusive packages, cruises, and some city breaks. You can read more about what’s included in a TUI package in our guide to flying with TUI.
The discounts are not always expressed as a simple percentage off. In practice, January Sale prices are noticeably lower than the rest of the year, particularly for peak July and August departures. If you want a specific hotel or room type for the school summer holidays, the January Sale is when to book it.
One thing to be aware of: the best availability goes quickly. Couples and families who book in the first 48 hours get the most choice. Leaving it until the end of January means picking from whatever remains.
The TUI Black Friday Sale
TUI’s Black Friday sale runs in the last week of November and sometimes extends through the following weekend. It typically includes price reductions on remaining summer availability and early-booking discounts for the following year’s holidays.
Monitor TUI’s website in the days before Black Friday, as the sale sometimes opens a day or two earlier than advertised. Signing up to TUI’s email list is the most reliable way to get notified as soon as prices drop.
Monthly promotions and flash sales
TUI runs shorter promotions throughout the year. These are less predictable than the January and Black Friday sales but tend to appear around bank holidays and peak booking periods. Valentine’s weekend often brings offers for couples, and Easter typically sees promotions aimed at families.
These flash sales rarely last more than a few days, and availability is more limited than the main annual events. If your dates are flexible, it is worth checking TUI’s website every few weeks. TUI releases flights on a rolling schedule, and new release dates sometimes coincide with short-term promotional pricing.
Last-minute TUI deals
TUI has a dedicated last-minute section on its website showing holidays departing within eight weeks. The savings can be significant, sometimes 40 to 50% below the original price, because TUI needs to fill unsold seats. The trade-off is limited choice of hotel and departure point.
If you are flexible on destination and departure airport, last-minute is where TUI’s biggest savings appear. Planning a trip to the Canaries? See our Canary Islands holidays guide for what to expect and when to book. You can also browse UK holiday deals across all operators.
Search TUI flights and holidays
When does TUI have sales? FAQs
When does the TUI January Sale start?
The TUI January Sale typically starts in the first week of January, often on 2 January or the first working day after New Year’s Day. TUI usually announces the sale date via email and on its website a few days in advance.
Does TUI have a Black Friday sale every year?
Yes. TUI has run a Black Friday sale every year in recent history. It typically runs during the last week of November, sometimes starting a day or two earlier and running through to Sunday. The sale covers both summer holidays and late deals.
How long do TUI sales last?
The January Sale typically runs for two to four weeks, though the best availability goes in the first few days. Black Friday sales usually last one week. Flash promotions throughout the year tend to last two to four days.
Can I get a better price by waiting for a TUI sale?
For peak-season holidays in July and August, waiting for the January Sale can save a meaningful amount. For off-peak or shoulder-season departures, prices fluctuate more and the benefit of waiting is less clear. Check our TUI flight release dates guide to understand when new inventory comes online.
Does TUI offer free child places during sales?
TUI has offered free child places in some past promotions, particularly around Easter and during the January Sale. These deals are not guaranteed every year and are usually limited to specific hotels and travel dates. Check TUI’s website for current offer terms.
Is TUI cheaper to book online than in-store during a sale?
TUI’s online prices and in-store prices are usually the same during sale periods. Some TUI stores may have exclusive deals, but the main sale pricing is available on the website. Booking online is faster and gives you more time to compare options before availability sells out.
What happens to TUI prices after the January Sale ends?
Prices generally rise once the January Sale ends, particularly for popular dates and hotels. TUI adjusts pricing dynamically, so a holiday that was cheaper in January may cost significantly more by February. If you see a price you are happy with during a sale, it is usually worth booking rather than waiting.
How do I find out when a TUI sale starts?
The most reliable way is to sign up to TUI’s email list. TUI also announces sale dates on its website and social media. You can also check our TUI baggage allowance guide and TUI airline guide for updates before you book.
Kate Acaster is Chief Editor at Flight Tribe. She writes about practical travel planning, budget airlines, baggage rules, city breaks, beach holidays and good hotels that do not cost daft money.
Kate has travelled through Europe, South America and beyond, usually with a notebook, a half-formed plan and a strong opinion on airport snacks. At Flight Tribe, her work focuses on helping UK travellers understand what is included, what costs extra, and whether a trip is worth booking at the price shown.
How Kate works
Kate checks the details that can change the value of a trip, including cabin-bag rules, airline fees, hotel location, seasonality, travel dates and booking conditions. She is especially interested in offers that look useful on the surface but need a proper reader-first check before they are worth recommending.
Editorial standards
Flight Tribe covers deals and travel advice for readers first. Affiliate links do not decide whether an offer is worth writing about.
For more about how the site works, read:
