British Airways Sale Dates 2027: When Is the Next One?

Published 7 May 2026 | Updated 11 November 2026 by Kate Acaster

British Airways sale dates fall in roughly the same months each year, with five or six sales in all. The Business Class event ended on 3 November, so Black Friday or Travel Tuesday, from late November 2026, is next. The January sale is the one people miss. For three years running it has opened in the second half of December and run for about six weeks. A spring sale follows in February or March, then The Original Sale and a late-summer one. BA publishes no standard percentage, so discounts vary by route and cabin.

BA Holidays packages are included in most sales. Unlike budget airlines, BA also discounts Business class and First in some sales, though by smaller percentages. The sale page at ba.com/sale is the official source, and Executive Club members sometimes get notice by email a day or two before the public launch.

The British Airways January sale

The January sale is usually BA’s longest event of the year. It opened on 19 December 2023, 20 December 2024 and 17 December 2025, and ran until late January each time. The next one should open in mid-December 2026. The latest edition included long-haul economy, Club World and BA Holidays packages all included. For a sense of scale, the headline return fares in the 2025 to 2026 sale included New York from £388 and Miami from £439, with up to £500 off Club World. BA also runs separate US-market sales on different dates. The dates here are for UK bookings.The January sale is the best time to book if you’re planning a long-haul trip for the year ahead. BA’s reach into routes like New York, Miami and Dubai means this sale often surfaces deals that are hard to find at other times. Short-haul economy fares also feature, but the strongest value tends to be on long-haul routes where BA competes directly with carriers that offer lower base prices.Booking window: the January sale runs for about six weeks. There’s no need to rush to book on the first day in the way you might with an easyJet Big Orange Sale, as BA’s main sales run for weeks rather than a single flash window. That said, popular routes to Caribbean and US destinations do sell at the discounted rate early in the sale period. Read the terms before you book: BA bases the discount on its recent lowest fares, and travel dates and minimum stays vary by route.

Spring, summer and other sales

A spring sale, usually between late February and mid-March, is a regular fixture on BA’s calendar, so expect the next one in early 2027. The 2026 edition ran from 26 February to 17 March, covering flights and holiday packages, with the focus on long-haul summer travel to the US, Caribbean and Indian Ocean.BA’s late-summer sale targets autumn and winter travel. The 2026 edition, branded the September Sale, ran from 27 August to 29 September and has now ended. Based on previous years, the next should arrive in late August 2027. It suits you if your plans are flexible and you’re looking for a break in October or November, when prices can be much lower than in peak summer.BA also runs a sale branded “The Original Sale”, without a fixed month: it ran from 25 April to 14 May in 2024, 1 to 20 May in 2025 and 4 to 25 June in 2026, so expect it somewhere between late April and June 2027.The Business Class Sale is a separate autumn event. It ran from 24 October to 5 November in 2024, from late October to early November in 2025 and from 22 October to 3 November in 2026, with up to £500 off Club World and smaller savings on other premium fares.BA also runs short flash sales. In September 2026 it offered 200,000 short-haul seats from £49 each way, for set travel dates, and the sale ended after about three days. The ba.com/sale page is the only reliable way to know exactly when the next one launches, since both the name and the month can shift year to year.

British Airways sale dates: what to expect next

BA’s latest sale, the Business Class Sale, ended on 3 November. Based on previous years, Black Friday or Travel Tuesday comes next, from late November 2026, then the January sale from mid-December. None of these dates are confirmed yet, so treat this as the pattern to watch, not a promise. For other airlines, see our tracker of Black Friday flight deals in 2026.

The Executive Club email list is the fastest way to find out when the next sale opens, often a day or two before the public launch.

Booked a British Airways sale fare? What to sort next

Does BA discount Business class in sales?

Yes, but by less than economy. Business class (Club World and Club Europe) fares appear in the January sale and in the Business Class Sale in late October or early November. The headline offer is usually up to £500 off Club World, not a percentage, and other premium fares save less. On high-demand routes like London to New York or London to the Caribbean, discounted Business class fares still sell out quickly.First class fares occasionally appear in sales too. If your priority is Club World at a reduced price, the Business Class Sale in late October and the January sale, expected from mid-December 2026, are the best times to look. Setting a Google Flights price alert on your specific route will tell you when the price drops, without requiring you to check the BA website daily.Avios redemptions operate separately from BA’s cash sales. Avios seat availability and pricing can improve around the time of a sale, but this isn’t guaranteed and should be checked independently on the BA website.

Tips for booking a British Airways sale fare

• Join the Executive Club before mid-December: it’s free and gets you advance notice of sales
• ba.com/sale is the definitive source: check it directly rather than relying on third-party aggregators
• If a route you want isn’t in the current sale, a Google Flights price alert will tell you when it drops outside of a named sale too
• Sale fares often have fixed travel windows: check dates carefully before booking, since changes can be expensive
• BA Holidays sales sometimes run with slightly different terms to flight-only, check both pages
• The Business Class Sale in late October is the one to watch if long-haul premium travel is on your list
• Compare with our guide to getting cheap flights to check whether a BA sale fare is competitive on your route

"I'd set a reminder for Black Friday even though it isn't confirmed yet. Offers can be short, so the Executive Club email is worth having before it starts, not after. If you're after Club World, though, the October Business Class Sale and the January sale are the better bets. Check the travel dates before you book, because discounted fares are often tied to them."

Kate Acaster, Chief Editor, Flight Tribe

Frequently asked questions

When does British Airways have its next sale?

Probably Black Friday or Travel Tuesday, from late November 2026. BA doesn’t publish a calendar, and its Business Class Sale ended on 3 November, but based on previous years the January sale should follow from mid-December 2026. The ba.com/sale page and the Executive Club email list are the most reliable ways to hear when each one launches.

How much discount do you get in a British Airways sale?

BA doesn’t publish a standard percentage, and discounts vary by route and cabin. Headline offers are usually shown as fares or amounts: in the 2025 to 2026 January sale, New York returns started from £388 and Club World was up to £500 off. Long-haul routes to the US, Caribbean, and Indian Ocean generally feature the strongest savings. Short-haul European routes are also included but the absolute price difference is smaller because base fares are lower.

Do I need to be an Executive Club member to get BA sale fares?

No. BA sale fares are available to anyone booking via ba.com or the BA app. Executive Club membership is free and gives you advance email notice of sales, which can be helpful if you want to book before inventory sells out. Membership also earns Avios on every booking, which can be used toward future flights.

Are BA Holidays included in the sale?

Yes. BA Holidays, which package flights with accommodation, are included in most British Airways sales. The holiday packages are sometimes discounted by different amounts to the flight-only fares, and the booking terms may differ. Check the BA Holidays section of the website separately to compare what is on offer alongside the flights-only sale.

Does British Airways have a Black Friday sale?

Yes, in recent years. BA’s sale ran until 2 December in both 2024 and 2025, and in 2025 it added Heathrow economy fares to Europe from £45 one way on 1 December, after Cyber Monday. BA has not announced anything for 2026 yet. Offers are usually short, so it’s worth having notifications set up before the event starts.

Can I use Avios in a British Airways sale?

Yes, but the two systems run separately. Cash sale fares and Avios redemption seats are different inventory pools on BA. Avios availability can improve at quieter times of year, but it does not always coincide with a cash sale. BA also runs periodic Avios purchase promotions, which it promotes to Executive Club members by email. Using Avios as part payment alongside cash is available year-round on many fares at ba.com.

When is the cheapest time to book British Airways flights?

For long-haul travel, the January sale is usually the best time to book, and the next one should open in mid-December 2026. It has covered routes to the US and Dubai, and recent editions have offered up to £500 off Club World. For European routes, the spring sale in February or March is worth watching. Outside of sales, booking six to eight weeks in advance tends to give lower prices on routes where demand is not yet full. Midweek departures (Tuesday to Thursday) are generally cheaper than weekend flights on most BA routes.