loveholidays: The Complete UK Guide

loveholidays is one of the UK’s biggest online travel agents, selling package holidays that bundle a flight and a hotel into a single ATOL-protected booking. It isn’t a tour operator in the traditional sense: unlike TUI, Jet2holidays or easyJet Holidays, it doesn’t fly its own aircraft. It packages flights from dozens of different scheduled airlines with hotels from more than 50,000 properties worldwide. This guide covers what that actually means for what’s included, whether loveholidays is any good, how it compares with the bigger operators, and how to get the best price.

If you’re ready to browse, search loveholidays to see current packages from your nearest UK airport.

What do you get with a loveholidays package?

Every loveholidays package includes a return flight and your hotel, booked together as a single transaction. Beyond that, the details vary more than they do with TUI, Jet2holidays or easyJet Holidays, because loveholidays doesn’t operate its own aircraft. It packages flights from around 37 different airlines, including easyJet, Ryanair, Jet2 and British Airways, so your specific booking’s hold luggage allowance, seat selection and transfer arrangements depend entirely on which airline you’ve been matched with. There’s no resort rep either: it’s a self-service online booking from start to finish, with 24/7 support if something goes wrong rather than someone waiting for you in resort.

Hold luggage is the detail that catches people out most. It isn’t a fixed allowance like TUI’s 20kg or Jet2holidays’ 22kg. You’ll find your specific allowance in the flight summary attached to your booking confirmation, and if it isn’t enough, you add extra baggage directly through the airline’s own website afterwards, at whatever rate that airline charges. Our hand luggage size guide covers cabin bag rules for every UK airline you might be packaged with.

loveholidays holds ATOL licence number 10989, so your money is protected if the company or one of its suppliers collapses before or during your trip. It isn’t an ABTA member. It resigned its ABTA membership in September 2020, after a dispute with the trade body over Covid-era refund rules, and hasn’t rejoined. That puts it in a different position to On the Beach, a similarly airline-free online travel agent that has kept its ABTA membership throughout. TUI, Jet2holidays and easyJet Holidays all hold both ATOL and ABTA cover too, so this is a genuine point of difference worth knowing before you book.

Is loveholidays actually any good?

Independent evidence is unusually consistent, and it isn’t flattering. Which? surveyed 12,119 holidaymakers about nearly 20,000 holidays for its 2026 research and scored loveholidays at 69% for beach and resort holidays, 69% for solo trips, 68% for city breaks, 66% for all-inclusive holidays and 66% for family holidays. It wasn’t a Recommended Provider in any of the five categories, and came last or second-to-last in every one. Which?’s own verdict: “Book with someone else.”

The most common complaint was that hotels didn’t match their online description, which scored two stars out of five across all five categories. Value for money fared no better. Trustpilot paints a much rosier picture: loveholidays is rated 4.4 out of 5, badged Excellent, from more than 270,000 reviews.

That gap is worth taking seriously rather than picking whichever number suits you. Trustpilot reviews are overwhelmingly left by customers whose booking process went smoothly, which measures something real but narrow. Which?’s survey asks what actually happened on holiday, including whether the hotel matched the listing and whether it felt worth the money, which is a harder and more complete test. On the evidence, loveholidays wins on price and booking ease, and loses on what you actually get once you arrive.

Where can you go with loveholidays?

loveholidays covers more than 100 countries, with access to 99% of flights from 28 UK airports. Its cheapest and most-booked packages tend to be Spanish beach resorts, especially Benidorm and the Costa Blanca, alongside the Canary Islands, Balearics, Greek islands including Kos and Rhodes, Malta, Turkey and Egypt. It also covers city breaks, including Amsterdam, Barcelona, Paris and Lisbon, and longer-haul packages to destinations such as the Caribbean, Dominican Republic, Thailand and Japan.

Beach and resort packages typically run seven or 14 nights, in line with the rest of the UK package holiday market. City breaks are usually shorter, two to four nights.

Because loveholidays packages whichever airline serves that route most cheaply, the same destination can be flown by a different carrier depending on your dates and departure airport.

loveholidays’ Best Price Promise, deposits and cancelling

The Best Price Promise refunds the difference, plus £5 per person, if you find the same package at least £10 cheaper within 7 days of your booking confirmation, whether that’s on loveholidays.com or with another provider. The competitor’s price has to be publicly available, hold a valid ATOL licence and match every detail of your booking exactly, including dates, flight times, hotel, room type and board basis. Claims are capped at £500 per booking, and approved refunds are paid within 5 to 7 working days once loveholidays has reviewed the evidence, which can take up to 30 days. It doesn’t apply to flight-only or hotel-only bookings.

Low deposits start from £19 per person on short-haul packages and £29 per person on long-haul, provided you book at least 4 weeks before departure. A pay-monthly option is available if you book at least 11 weeks out, splitting the balance into equal instalments collected on the same date each month. Every instalment, whichever plan you choose, carries an admin fee of up to £4.95, on top of the holiday price. Paying in full at booking avoids these fees entirely.

Cancelling isn’t cheap. Your full deposit stays payable on top of whatever cancellation charge the airline or hotel applies, plus loveholidays’ own admin fee, and because loveholidays acts as an agent for a different supplier on every booking, the exact cost depends on which airline and hotel you’d booked. Check the cancellation terms attached to your specific booking confirmation rather than assuming a standard fee applies.

loveholidays vs TUI vs Jet2holidays vs easyJet Holidays

loveholidays is the outlier of the four: unlike TUI, Jet2holidays and easyJet Holidays, it doesn’t fly its own aircraft, doesn’t guarantee a resort rep, and doesn’t carry ABTA cover. That structure is also why it can undercut the other three on price so often. Which? consistently scores it below all three on customer satisfaction, so the trade-off is real, not theoretical. Thomas Cook is a similar no-captive-airline OTA, though unlike loveholidays it has kept its ABTA membership. Virgin Holidays sits at the opposite end of the market: a long-haul specialist flying its own aircraft to the USA and Caribbean, with none of loveholidays’ short-haul, no-captive-airline structure. For the fuller breakdown across every UK operator, see our package holidays comparison.

City breaks make up a smaller share of loveholidays’ business than beach holidays, but destinations like Barcelona, Amsterdam and Lisbon are consistently among its cheapest packages, since they’re served by the low-cost airlines it packages most often.

loveholidays vs booking separately

This comparison works differently for loveholidays than it does for TUI or Jet2holidays. Because it’s already packaging a separately-booked flight and hotel rather than a bulk-negotiated operator rate, the savings over doing it yourself are often smaller, sometimes negligible once you’ve added luggage and transfers back in. It’s genuinely worth pricing the same flight and hotel independently before you book, particularly for a light-packing city break where you don’t need much beyond hand luggage. Where loveholidays does add value is convenience: one payment, one confirmation, and the Best Price Promise as a safety net if you do find it cheaper elsewhere shortly after booking.

How to get the best price with loveholidays

Booking early and flying midweek both bring prices down, as they do across the whole package holiday market. loveholidays’ own “kids stay free” promotions are worth checking for family bookings, since they can beat the headline per-person price on family rooms significantly. Because loveholidays packages many different airlines, comparing two or three date and airport combinations for the same hotel often turns up a meaningfully cheaper flight pairing, even for an identical room.

If you do book and then spot the same holiday cheaper within a week, use the Best Price Promise rather than cancelling and rebooking, since cancelling forfeits your deposit. Browse current loveholidays packages to see live prices from your nearest UK airport.

Practical guides for loveholidays travellers

Hand luggage size for UK airlines: check the cabin bag rules for whichever airline your loveholidays booking uses.

Airline Luggage Checker: compare hold and hand baggage allowances across eight UK airlines side by side.

Canary Islands holidays: one of loveholidays’ most popular winter-sun destinations in detail.

Malta budget travel guide: a Mediterranean destination loveholidays packages year-round.

Cheap holidays during school holidays: how to keep costs down when you’re tied to term dates.

Frequently asked questions

Is loveholidays ATOL protected?

Yes. loveholidays holds ATOL licence number 10989, which protects your money if the company or a supplier collapses. It is not an ABTA member: it resigned its ABTA membership in September 2020 in a dispute over Covid-era refund rules, so ATOL is its only financial protection.

What luggage is included with a loveholidays booking?

It depends on the airline. loveholidays packages flights from many different scheduled carriers rather than operating its own, so your hold luggage allowance is whatever that specific airline includes. Check the flight summary in your booking confirmation, and add extra bags via the airline’s own website if you need them.

How much deposit do you need for a loveholidays holiday?

Low deposits start from £19 per person on short-haul holidays and £29 per person on long-haul, provided you book at least 4 weeks before departure. Each instalment payment carries an admin fee of up to £4.95.

What happens if you cancel a loveholidays booking?

Your full deposit remains payable, on top of any cancellation charges the airline or hotel applies plus loveholidays’ own admin fee. Because loveholidays acts as an agent for many different suppliers, the exact cost depends on which airline and hotel you booked, so check your specific terms before cancelling.

Does loveholidays have a price guarantee?

Yes. The Best Price Promise refunds the difference plus £5 per person if you find the same holiday at least £10 cheaper, from loveholidays or another ATOL-licensed provider, within 7 days of booking. Refunds are capped at £500 per booking.

Is loveholidays actually any good?

Reviews are mixed. Which? scored it 66-69% across five holiday categories in 2026 research, placing it last or second-to-last in every one, with no Recommended Provider badge. Trustpilot tells a different story: 4.4 out of 5, rated Excellent, from more than 270,000 reviews.

How does loveholidays compare with TUI, Jet2holidays and easyJet Holidays?

loveholidays has no airline of its own, no resort rep, and no ABTA cover, unlike TUI, Jet2holidays and easyJet Holidays. It often has the cheapest headline price, but Which? consistently rates it below all three on customer satisfaction.

Is it cheaper to book with loveholidays or separately?

Sometimes only marginally. Because loveholidays already packages a separately-booked flight and hotel rather than a bulk-negotiated operator rate, it’s worth pricing the same flight and hotel independently, especially once you add luggage and transfers.

Kate Acaster

Kate Acaster is Chief Editor at Flight Tribe. She writes about practical travel planning, budget airlines, baggage rules, city breaks, beach holidays and good hotels that do not cost daft money.

Kate has travelled through Europe, South America and beyond, usually with a notebook, a half-formed plan and a strong opinion on airport snacks. At Flight Tribe, her work focuses on helping UK travellers understand what is included, what costs extra, and whether a trip is worth booking at the price shown.

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Kate checks the details that can change the value of a trip, including cabin-bag rules, airline fees, hotel location, seasonality, travel dates and booking conditions. She is especially interested in offers that look useful on the surface but need a proper reader-first check before they are worth recommending.

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