TUI runs its biggest holiday sales in three windows each year: October (summer launch), early November (Black Friday), and Boxing Day through January. Outside these, the Deals of the Week section refreshes every Monday, and occasional flash sales appear when TUI needs to fill capacity quickly.
This guide covers when each sale typically starts, what discounts to expect, and how to make sure you don’t miss the one that matters for your trip.
TUI sale dates at a glance
| Sale | When | Typical discount | Best for |
|---|---|---|---|
| Summer launch | October | Free child places, low deposits | Families, school holiday dates |
| Black Friday | Early November | £100, £200, or £300 off Code required | Winter sun and ski holidays |
| January sale | 26 Dec – late Jan | Up to 10% off, capped at £500 No code needed | Summer packages and cruises |
| Spring offers | March – April | Variable, typically code-based Code required | Easter breaks, short-haul |
| Deals of the Week | Every Monday | Selected departures, reduced price Limited availability | Flexible travellers, 2–8 weeks out |
When does TUI have sales?
TUI’s main sale windows are October (summer launch), early November (Black Friday), and 26 December through January. These are the three periods with the most consistent discounts across the full summer programme. Outside these windows, TUI runs Deals of the Week every Monday and occasional flash sales with no fixed date.
TUI summer launch sale: October
Each October, TUI opens its new summer programme for the following year. This is when the widest choice of holidays is available, often paired with early-bird offers including free child places or reduced deposits.
This is the most important sale window for families tied to school holidays. Popular resorts in Turkey, Greece, and the Canary Islands fill fast once the October launch goes live. If you have a specific resort, board type, or departure airport in mind, booking in October gives you the best chance of securing it.
TUI doesn’t always give this window a single campaign name. Look for it under “Summer Holidays” or “Early Booking Offers” on the TUI homepage from mid-October. Email subscribers tend to see it first.
Does TUI do a summer sale?
TUI’s main summer promotion runs in October, when the new summer programme launches. This is when free child places and low-deposit offers typically appear. A smaller summer sale can run in June or July, but it works through remaining availability rather than new bookings, so the choice is narrower and the savings less consistent.
TUI Black Friday sale
TUI’s Black Friday sale usually goes live in early November, often a week or two before Black Friday itself. The sale runs for around five to seven days and uses tiered promotional codes based on total booking value.
| Booking value | Discount | Notes |
|---|---|---|
| £800 or more | £100 off Code | |
| £1,400 or more | £200 off Code | |
| £2,000 or more | £300 off Code |
These codes don’t stack with other promotions. Exclusions typically include last-minute deals and some cruise bookings. TUI doesn’t publish the codes in advance, so sign up to the email list to receive them on launch day.
Does TUI do Black Friday deals?
Yes. TUI has run a Black Friday sale every year since at least 2019. It usually launches in early November, before Black Friday itself, and uses tiered codes worth £100, £200, or £300 off depending on total booking value. The sale typically runs for five to seven days. Some years TUI also offers an extended Cyber Monday deal.
TUI January sale
The TUI January sale starts on Boxing Day (26 December) and usually runs through to late January, sometimes into February. It’s TUI’s longest sale window of the year and covers summer packages, cruises, and winter sun.
In recent years the headline offer has been 10% off the total booking price, capped at £500. Cruise-specific codes have carried different discount structures, and TUI’s Nectar partnership has added bonus points on qualifying bookings on top.
For families planning school holiday travel, the January sale often pairs the 10% reduction with free child places. This combination is the strongest overall saving TUI typically offers across the year.
When does the TUI January sale start?
The TUI January sale typically starts on Boxing Day, 26 December. The best availability and the sharpest deals are usually in the first two weeks. After that, popular departures start to sell through and the choice narrows, even if the sale is technically still live. If you want a specific resort or school holiday week, aim for the first half of January.
TUI flash sales and Deals of the Week
TUI’s Deals of the Week section refreshes every Monday with a selection of departures at reduced prices. These aren’t a sale in the traditional sense. They’re excess capacity being cleared, typically for trips departing two to eight weeks out. Dates and destinations change each week.
Flash sales follow no fixed schedule. TUI uses them to shift specific flights or hotel contracts when demand is lower than expected. The best way to catch one is through TUI’s email newsletter or the app’s push notifications.
Neither channel offers the same breadth as the main sale windows. If you need a specific resort or a school holiday week, the October, Black Friday, or January windows are more reliable.
How much can you save in a TUI sale?
It depends on the sale. Black Friday codes save £100 to £300 depending on how much you spend. The January sale can take up to 10% off the full price, capped at £500. Free child places in the October and January windows could save a family of four between £400 and £800, depending on the destination and duration. Deals of the Week and flash sales vary by route and rarely match the main windows for overall value.
How to track TUI sales
The most reliable method is TUI’s own email list. TUI sends promotional codes to subscribers on the first day of each sale, often before they appear anywhere else. Sign up at tui.co.uk.
The TUI app sends push notifications when a sale launches. If you know your travel month, set a price alert in Google Flights or Skyscanner for your departure airport and destination. When the price drops during a sale window, both tools notify you directly.
Flight Tribe publishes alerts when TUI sales go live. Check our holiday deals page for current discounted packages from TUI and other operators.
If you’re comparing operators, see our guides to Ryanair sale dates, easyJet sale dates, and British Airways sale dates. For broader booking strategy, see our guide to how to get cheap flights in the UK.
Are TUI sale prices genuinely discounted?
In most cases, yes. The Black Friday codes apply against the current listed price, not an inflated reference figure. The January 10% applies across the board on qualifying bookings. That said, the best value goes fast. Popular departures in the first two weeks of the January sale often sell through before the end of the promotional period, and remaining prices can edge back up even while the sale is technically still on.
Can you use TUI sale codes with free child places?
Sometimes, but not always. The October launch and January sale have historically allowed free child places alongside other discounts. Black Friday codes typically exclude bookings that already include a free child place promotion. Always check the terms of the active offer at checkout before assuming the two can be combined.
Book a TUI holiday
TUI’s current deals are listed at tui.co.uk/deals. If a sale is active, a promotional code field appears at checkout. First Choice, TUI’s sister brand, shares the same sale windows and is worth checking alongside the main TUI site.
If you’re confirming a TUI package, also check our guide to TUI baggage allowances for 2026 before you book.
Jane Robinson is Senior Editor at Flight Tribe. She has a Master’s in English and Journalism, and writes about flight deals, holiday offers and practical ways UK travellers can spend less without wasting time on weak promotions. Jane has spent time living and working across Asia and New Zealand, which gave her a lasting interest in how people travel, eat, move around and spend their free time in different places.
At Flight Tribe, her work focuses on verified prices, realistic travel dates, booking terms and whether a deal is actually worth attention.
How Jane works
Jane checks offers against live supplier pages wherever possible, including prices, dates, departure points, baggage rules and booking conditions. She is quietly sceptical of anything that sounds too good to be true, and helps keep Flight Tribe’s travel advice useful, honest and easy to act on.
Editorial standards
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